Join mobile marketing and online privacy experts in this webinar for marketing, technology, and legal/privacy experts interested in responsibly leveraging this powerful, emerging media.
As mobile marketing continues to grow, the use of data for analysis and personalization has become increasingly important in successfully providing relevant services to users. Some of the uses of mobile data, such as location and device IDs have started drawing scrutiny by media, policymakers and advocates.
Get answers and gain insights into:
- What are the issues that are creating concerns?
- What do consumers think about privacy (discover insights from recent Truste privacy research)?
- How can you avoid the risks?
- What are the emerging best practices?
- What is the MMA doing?
Moderator: Michael Becker, North American Managing Director, Mobile Marketing Association
Jules Polonetsky, Co-Chair and Director, The Future of Privacy Forum
Christopher Wolf, Co-Chair, The Future of Privacy Forum; Partner, Hogan Lovells US LLP
Alan Chapell, President, Chapell & Associates; Co-Chair MMA Privacy Committee
Frances Maier, President, Truste; Co-Chair MMA Privacy Committee
Thursday, September 22, 2011 11:00 AM – 12:00 PM PDT
More information: Privacy Fundamentals for Mobile