Mobile Payment Magazine

Free Webinar: Privacy Fundamentals for Mobile – Sept 22, 2011 (11 am PDT)

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Join mobile marketing and online privacy experts in this webinar for marketing, technology, and legal/privacy experts interested in responsibly leveraging this powerful, emerging media.

As mobile marketing continues to grow, the use of data for analysis and personalization has become increasingly important in successfully providing relevant services to users. Some of the uses of mobile data, such as location and device IDs have started drawing scrutiny by media, policymakers and advocates.

Get answers and gain insights into:

  • What are the issues that are creating concerns?
  • What do consumers think about privacy (discover insights from recent Truste privacy research)?
  • How can you avoid the risks?
  • What are the emerging best practices?
  • What is the MMA doing?

Speakers
Moderator:  Michael Becker, North American Managing Director, Mobile Marketing Association

Panelists:
Jules Polonetsky,  Co-Chair and Director, The Future of Privacy Forum
Christopher Wolf, Co-Chair, The Future of Privacy Forum; Partner, Hogan Lovells US LLP
Alan Chapell, President, Chapell & Associates; Co-Chair MMA Privacy Committee
Frances Maier, President, Truste; Co-Chair MMA Privacy Committee

Thursday, September 22, 2011 11:00 AM – 12:00 PM PDT

More information: Privacy Fundamentals for Mobile

Mobile Commerce Solutions and Market Opportunities Report

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Mobile commerce is exploding with solutions, applications, and services driven by emerging technologies, use cases, and business models. M-commerce is quite different from traditional e-commerce as the ecosystem and value chain are more dynamic and are evolving in a different manner than e-commerce as a whole. Research and Markets recently release a report entitled “Mobile Commerce Solutions and Market Opportunities,” which bundle is the most comprehensive research covering the market for mobile commerce solutions and market opportunities. The report addresses all key aspects of mobile commerce including contactless payments via NFC and other methods, the relationship between digital advertising and commerce, the effect of social networks and location on commerce, advanced technologies for commerce, and more.

Audience:

  • Mobile Network Operators
  • Mobile Software Developers
  • OSS/BSS Solution Providers
  • Handset and Tablet Manufacturers
  • Mobile Payment Service Providers
  • Content and Applications Aggregators
  • Mobile Marketing and Advertising Providers
  • Telecommunications Infrastructure Providers

Key Topics Covered:

  • Mobile Social Commerce: Social Media + Mobile Commerce Creates Market Opportunities
  • Google + Social Commerce: Evaluating Opportunities and Business Issues
  • Top Revenue Mobile Commerce Applications 2011-2016
  • Where is the Money in Near Field Communications?
  • Mobile Commerce 2011
  • Mobile Local Search 2011 Location-based Search Market
  • Mobile Value Added Service (VAS): Markets, Applications, and Opportunities
  • Near Field Communications (NFC) Markets: Challenges, Opportunities, and Market Forecast to 2016
  • M-Banking Markets and Opportunities
  • The 2011 Ultimate Guide to Location Based Services and Applications
  • Mobile Proximity and Location Based Advertising within Reach
  • Mobile Wallet: Location-based Commerce and Peer-to-Peer Payments
  • Mobile Marketing & Advertising: Challenges and Opportunities
  • Commerce on the Go: Mobile Payment Systems and Solutions
  • Mobile Marketing & Advertising: Challenges and Opportunities
  • Digital Signatures in Mobile Commerce
  • Local Search Meets Social Search

Google Moves Even Stronger Into Mobile Marketing and Payments with Acquisition of Zetawire

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Back in November, Google’s Eric Schmidt teased the crowd at Web 2.0 about Google’s plans for NFC mobile payments using the Android OS, and introduced the Samsung Nexus S running Gingerbread and an NFC chip by NXP. It turns out that as early as August, according to the 451 Group, a technology industry Analyst company, Google  also had purchased Canadian stealth startup Zetawire, which likely has a product built around a payment, identity management and advertising system, based on Zetawire’s open patent application.

Google is moving quickly into the mobile payment arena, but with Google, it’s a lot more than just payments. The company has also been active around location-based and mobile marketing and advertising with the launch of the more robust Google Places and its new Hotspot service. Now, with Near Field Communication (NFC) coming closer to reality (led by Google’s Android OS Nexus S smartphone), the company is increasingly well-positioned to capitalize on the coming boom in mobile payments:

  • Android smartphones (Nexus S), with built-in Near Field Communication (NFC) capabilities
  • Google Places and Hotspot, a fast-growing directory of businesses, along with a Marketing/Advertising platform (remember, Google controls online search results also, which often display Google Places company listings)
  • Mobile marketing
  • Google Checkout

Now covering the spectrum of actions from the search, to the ad or merchant listing, to the click, to the promotion coupon to the payment, Google has a lot of touch-points to profit from, and to track ROI.

While some of Google’s previous efforts to branch out its offering of services have withered (Social Networking, for example), the company caught a huge break while Apple’s iPhone was stuck at ATT by launching the very successful Android OS for a generation of smartphones running on alternate networks such as Verizon’s.  By August of this year, Nielsen reported that new smartphone subscribers choosing Android phones were at 27 percent, surpassing Apple iPhone’s 23% share.

References: TechCrunch; Mashable

Marketing and Selling to the New Mobile Customer

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Sales of smartphones have reached the tipping point, with more and more consumers doing their shopping not only online, but mobile as well. With the iPhone  and a whole new crop of smartphones on Google’s Android operating system, we’re likely to look back and see the 2010 holiday shopping season as the tipping point for mobile payments and mobile commerce.

If you have a business, here’s an overview of the tools you can use to go mobile with your business:

  • Reinvent your website for the mobile platform
  • Do local search engine optimization
  • Consider doing an SMS marketing campaign
  • Create an app
  • Use video advertising
  • Use social media marketing
  • Begin offering mobile payment solutions
  • Offer deals with mobile coupons
  • Get on board with Quick Response codes
  • Ask your customers to review your business

Read the details here:

Source: Tools for Taking your Online Business Mobile

Eagle Eye Solutions

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Eagle Eye Solutions  designs, develops and implements mobile based, retail marketing solutions  for both B2B and B2C audiences. Products are offered in the following categories:

Mobile Gifting allows the sending of mobile vouchers from one customer to another customer using the internet, SMS messaging and Eagle Eye Solution’s patent pending mobile voucher redemption technology. The solution follows the same business rules as the issue and redemption of traditional gift vouchers. If you use normal vouchers you need mobile voucher.

Mobile Ticketing allows you to supply and distribute tickets for venues and events via mobile phone.  Each ticket can be unique, redeemable only once and have a limited life span.

Mobile Loyalty allows you to create a loyalty scheme that individuals can manage through their mobile phones.  Loyalty vouchers and special offers can be distributed by mobile phone whilst collecting loyalty points can be facilitated through the existing mobile voucher redemption network.

Mobile Marketing allows you to supply unique marketing messages to your users.  These messages can be purely advertising based or can contain a unique call to action (eg money off vouchers or special offer vouchers).  Each voucher can be tracked from deliver to redemption.

The company is based in the UK.

More information: Eagle Eye Solutions