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6th Mobile Commerce Summit ASIA 2013: March 19-20, 2013 – Singapore

March 9, 2013 by Mobile Payment Magazine

As Asia’s largest mobile commerce summit event, Neoedge the leading producer of original conferences and workshops for the corporate world, has announced the biggest names in the industry supporting the 6th Mobile Commerce Summit ASIA 2013 which is happening on the 19-20 March 2013 at the Hotel Novotel Clarke Quay Singapore.

The event is again expected to sell out fully, as in the last five years. The mobile commerce leaders at the event to date include Standard Chartered, Google, Digi Telecommunications, Mobile Accelerate, Vodafone, American Express, Telenor/Easypaisa, SingTel Group, Nokia (Finland), C-Sam, Mobile Monday Singapore, Indonesia Telecommunications Authority, Citi, Dialog Axiata, F1Soft International, Sprooki, Mastercard Worldwide, Zain Group, Du, National Payments Corporation of India, mcel, Taggo, eSewa, Olswang Asia, Indosat, Al Fardan Group, Habib Bank, Thomson Reuters Asia (Technology Division) and PCI Security Standards Council among others who will be featured at the event and bring to Singapore its latest mobile commerce technological innovations.

“We picked Singapore as our venue for two consecutive years now, primarily because it is considered to be Asia’s hub in terms of mobile technology.”, said Ricard Halim, Business Development Manager at Neoedge. “We are also delighted to welcome the executives from our Official Lanyard Sponsor, C-SAM, headed by Elizabeth Duke, the Head of Sales for Asia Pacific.” Halim added.

Among the international speakers lined up for 2013 is Biswas Dhakal the President of F1Soft International. They will hold a Post-Conference workshop entitled, “Mobile Financial Services in Under Developed Countries.” F1Soft is a leading company on transaction banking since its inception in 2004. It holds its principal offices in Nepal and regional presence in Singapore.

“What sets our event apart from the many mobile summits in Asia is that we seriously dedicate focus streams and panel discussions on topics which are currently shaking the mobile commerce space. Our agenda, while it is coherent, it aims to get as many players, if not all, in the ecosystem and it is designed to unveil what really is the future of mobile payments, mobile banking, mobile money transfer and NFC.”, Halim shared.

Neoedge’s 6th Mobile Commerce Summit ASIA 2013, after being hailed as one of the most important telecom events in Asia, it was shortlisted as Best Telecom Conference in the Asian Conference Summit & Awards 2012.

For more information and registration: 6th Mobile Commerce Summit ASIA 2013

 

 

About Neoedge:

 

Neoedge Pte. Ltd is a business media company that aims to serve the corporate world with integrity and excellence by providing cutting edge business intelligences and creating high value networking opportunities.

 

http://neo-edge.com/event-line-up/telecom-it/6th-mobile-commerce-summit-asia

Filed Under: Events Tagged With: Al Fardan Group, American Express, Asia, C-Sam, Citi, Dialog Axiata, Digi Telecommunications, Du, eSewa, F1Soft International, google, Habib Bank, Indonesia Telecommunications Authority, Indosat, MasterCard Worldwide, mcel, Mobile Accelerate, Mobile Conferences 2013, Mobile Monday Singapore, National Payments Corporation of India, Nokia, Olswang Asia, PCI Security Standards Council, Singapore, SingTel Group, Sprooki, Taggo, Telenor/Easypaisa, Thomson Reuters Asia, Vodafone, Zain Group

Digital Money in Pakistan – 2013 Report

March 7, 2013 by Mobile Payment Magazine

Digital Money PakistanThis report by Shift Thought Ltd entitled “Digital Money in Pakistan” has been designed specifically for the use of global players such as banks, operators and technology providers. They fill a gap in the market, and although offered at a report price, this is not a run-of-the-mill paper report.

This Pakistan report is developed to a high specification in order to help experts including development organisations like CGAP, by providing little known information and detailed analysis as a one-stop reference to understand Payments Systems and Innovations in this market. [Read more…]

Filed Under: Research Tagged With: Abu Dhabi Group, Access Group Pakistan, Allied Bank Pakistan (ABL), American Express, Asasah MFI, Askari Bank Pakistan, Bank Afalah Limited, Bill & Melinda Gates Foundation (BMGF), China Mobile, Citibank, Digital Money, Dubai Islamic Bank, Etisalat Group, Faysal Bank Limited, Fundamo, Gemalto, GSMA, Habib Bank, Habibmetro Bank, Khushhali Bank, MasterCard, MCB Bank, Meezan Bank, Mobilink (Orascom), MoneyGram, National Bank of Pakistan, Nokia, Orascom Telecom Group, Pakistan, PayPal, Shift Thought Ltd, Standard Chartered Bank Pakistan, State Bank of Pakistan (SBP), Sybase 365, Tameer, Telenor, Telenor Group, TransferTo, U.S. Agency for International Development (USAID), Ufone, Utiba, VeriFone, Visa, Warid, Waseela Microfinance Bank, Wateen Zong, Western Union, World Bank, Xpress Money Services

Mobile Payment Strategies Report: Opportunities & Markets 2011-2015

July 5, 2012 by Mobile Payment Magazine

Mobile Payment ReportA new study from Juniper Research has determined that the total value of mobile payments for digital and physical goods, money transfers and NFC (Near Field Communications) transactions will reach $670bn by 2015, up from $240bn this year. These forecasts represent the gross merchandise value of all purchases or the value of money being transferred.

The new Mobile Payment Strategies report revealed that all segments will exhibit 2x to 3x growth over the next five years. This growth will be driven by the rapid adoption of mobile ticketing, NFC contactless payments, physical goods purchases and money transfers as people in both developed and developing countries use their devices for everyday transactions. [Read more…]

Filed Under: Research Tagged With: 1-800 Flowers.com, Absa Bank, accells, Access Group, Aepona, Air Kenya, airG, Airtel, AIS, Alloy Ventures, Alternet, Amadeus, Amadeus Capital Partners, Amazon.com, Appium, Apple, Arriva Bus, Aruba Networks, AT&T, ATMU, Avea, Axis, Axis Bank, Babies “R” Us, Badoo, Banco de Oro Universal Bank, bango, Bank of Ceylon, Bank of Commerce and Development, Barclays, Battery Ventures, Bell Canada, Bell ID, Bharti, Bharti Airtel, Bharti Telesoft, BICS, BilltoMobile, bitWallet, BKM, BlackBerry Partners Fund, Bouygues, BPI, Brooks Brothers, BSI, BT, C-Sam, Cabela’s, Cebu Pacific, Celpay, Central Bank, CHARGE Anywhere, Citi, Citibank, Ciudad Mexico, Claro Group, Comviva, Copenhagen Metro, Cosmote, Credit Agricole, Credit Saison, Danal, Daylight Partners, DBS Bank, DeviceFidelity, Digby, Digby Chengdu Technology, Digital China, DN Capital, Draper Fisher Juvertson, DSB, DSB S-trains, Eagle Eye Solutions, EastNets, Easypaisa, eBay, eBay Mobile, EnStream, Equity Bank, Ericsson, Ericsson IPX, eServGlobal, EVN, EZ-Link, Ezuza, Facebook, Faulu Kenya, FINNAIR, First Data Corporation, France Telecom, Fundamo, G&D, Gameloft, Garanti Bank, Gemalto, Giesecke & Devrient, Globe, Globe Telecom, Golfsmith, google, Gtel, HBD Venture Capital, Hutch, Hypercom, IBM, ICC, ICICI, Idea, Indosat, ING, Ingenico, Intuit, IPX, Jamster, Jet Airways, JR East, JR West, Juniper Research, KASIKORNBANK, KDDI, Kenya Airways, KPN, KT, la Caixa, LG, Liberty Mutual, LINK Mobility, LMT, Lufthansa Systems, Luup, Maldives Monetary Authority, Maritz Real-Time, MasterCard, Maxis, MCB Bank, McDonalds, MCell, mChek, Meditel, Metro Company, MFIC, MGL, Minick, Miven, Mobifone, Mobilink, MobiVending, Mocapay, Monitise, MoreMagic, Morpho, Motorola, Movaya Chengdu Technology, Movaya Wireless, Movia, Movincom, Mozido, mService, mSolutions, MTN Group, MTS, MTV, Multiply, Myway, Naivas, NCR, Nearbuy Systems, NETS, Netsize, Neustar, NFO Hold, ngpay, Nokia, Nokia Siemens Network, NRJ Mobile, NTT docomo, NXP Semiconductors, Obopay, OpenMarket, Oracle, Orange, Orange Group, Orascom, Orient Corporation, Orvis, PayForIt, Paymate, PayPal, PayPal Mobile, Paytong, PesaPoint, PETCO, Philippine Airlines, Playphone, PLDT, Polaris, Polaris Ventures, PPC, PROSA, Quest Diagnostics, Rakuten, Reliance, Remgro, RIM, RiskSecure, Rogers Communications, S1 Corporation, S3 Ventures, Safaricom, Safarilink, Samsung, Sanlam, Santander, SAP Ventures, SBB, SEAIR, Sfone, SFR, Skype, SMART, Smart Communications, SmartPay, SoftBank, Softbank Mobile, Sony, Sony Ericsson, Sprint, StarHub, State Bank of India, State Bank of Vietnam, Sulake, Sumitomo Mitsui Card Co., Sun Oracle, Sybase 365, T+, TATA, Tata AIG Insurance, TDC, Tech Process Solutions, Telcel, Tele2, Telefonica, Telefonica O2, Telenor, TeliaSonera, Telma, Telus, TELUS Corp, Tetherball, The Home Depot, The NASDAQ OMX Group, The World Bank, Tigo, TIM, Toys “R” Us, Transoft, Tre, TRUE, True Move, TSYS, Twinlinx, Twitter, Uchumi, Ugg Australia, Uninor, Unwire, Utiba, Utiba Americas, Vagverket, Valista, Venda, VenFin, Venyon, VeriFone, Verisign, Vietcombank, Vietnamobile, Viettel, Vimpelcom, VinaPhone, Virgin Media, Virgin Mobile, Visa, Vision Capital, ViVOtech, Vodafone, Vodafone Qatar, Watchdata, Western Union, WIZZIT, World Bank, Yahoo!, YellowPepper, Yoigo, ZAPA, Zest Airways, Zong

35 Million Phones Sold in 2011 Can Make NFC Mobile Payments

December 19, 2011 by Mobile Payment Magazine

According to a new report by IMS Research, a leading independent supplier of market research and consultancy to the global electronics industry the number of Near Field Communications (NFC)-enabled phones shipped in 2011 totaled 35 million globally. IMS Research forecasts that significant market events and the enablement of other cellular handsets will drive that number to nearly 80 million by the end of 2012.

“After seven or so years of false dawns and frequent disappointment, 2011 has proved to be something of a breakthrough year,” says Don Tait, senior analyst at IMS Research. Most of the leading cellular handset manufacturers have launched NFC-enabled handsets over the last 12 months. They include Samsung, RIM, Nokia and HTC. Apple is the main player yet to release an NFC-enabled handset.”

As well as a stream of launches of NFC-enabled handsets in 2011, there have also been an increasing number of joint ventures and collaborations between different players of the NFC ecosystem. Significant examples include:

  • The launch of Google Wallet in the US
  • The French Government funding NFC in the following cities in France (Paris, Bordeaux, Caen, Lille, Marseille, Rennes, Strasbourg, Toulouse and Nice). Orange plans to sell 500,000 NFC-enabled cellular handsets in France by the end of 2011
  • Orange UK and Barclaycard’s “Quick Tap” contactless payment solution, which was launched in May 2011 in the UK. Retailers that have signed up to this service includes McDonald’s, EAT, Pret-a-Manger and Boots.

Looking forward to 2012, the market for NFC looks even more promising. Sales of NFC-enabled cellular handsets are projected to accelerate during the next twelve months to reach 80 million handsets. Additionally, showcase events such as the Summer Olympic Games in London will help to promote the technology and its benefits. For instance, NFC will be available at the Olympic Park, with Everything Everywhere, Telefonica UK, Visa Europe and Samsung involved in the project. The launch of the ISIS-initiative in Austin Texas and Salt Lake City in Utah in the first half of 2012 will also boost the profile of NFC.

Source: IMS Research

Filed Under: Research Tagged With: Apple, BarclayCard, Don Tait, Google Wallet, HTC, IMS Research, Nokia, Orange, RIM, Samsung

Nokia Launches Mobile Wallet in India

December 15, 2011 by Mobile Payment Magazine

The Finish mobile giant has launched its Nokia Money service. The service saw pan-India launch and can be used on any mobile.  The Nokia Money platform allows you to do number of financial transactions such as payments for utility bills, tickets, top-ups and insurance premiums that can be conducted on the mobile phone itself.

You can register for the Nokia Mobile by registering with a local Nokia outlet and depositing cash there. From there your cash will be converted in to digital cash and you can avail the service through SMS.

Read more, via MSN India.

Filed Under: News Tagged With: India, MobileWallet, Nokia

Mobile Industry Predictions Report: 2012

December 15, 2011 by Mobile Payment Magazine

The Yankee Group has just released its free 17-page 2012 Annual Predictions Report, which looks into what the future has in store for the ever-growing mobility landscape.

Overview:

The world is in transition and in the year ahead, mobile will be both the protagonist and the subject of this instability. During the last five years, networks and the information they carry have plugged more than 2 billion new participants into the mobile economy. The winners in this landscape will be those players that can scale quickly and treat each user as a unique customer.

Report Highlights:

  • The mobile gold rush is global in scale a and touches all customers. In the last five years, 2 billion new users joined the mobile revolution. Looking ahead, mobile workers and consumers will embrace tablets, mobile content and personal cloud services. At the infrastructure level, the operator imperative to monetize all-IP networks will drive investment in policy solutions.
  • Asia-Pacific takes the lead in tablet sales. Yankee Group forecasts U.S. tablet sales will total 17 million in 2011 and almost 25 million in 2012. Similarly, tablet sales in all of Europe will exceed 15 million in 2011 and reach more than 26 million in 2012. And tablet sales in the Asia-Pacific region will total 20 million this year and reach almost 39 million in 2012, more than 50 percent above the U.S.
  • Diameter signaling is taking off. Yankee Group has seen significant request for proposal/request for information (RFP/RFI) activity and expects spending on IP-based Diameter signaling to more than double between 2011 and 2012—growing from U.S.$22 million to U.S.$45 million. And overall, we see the market mushrooming to U.S.$212 million in 2015, for a whopping CAGR of 57.2 percent.
  • Personal cloud services are hitting the high-growth phase. We forecast 17 percent of professionals with three or more devices will adopt a personal cloud service for online storage, backup and synching.
  • Economic woes threaten operators. Western European operators will see churn increase from approximately 2.3 percent per month today to 2.4 percent by the end of 2012, despite operators’ ongoing efforts to migrate customers to postpaid services and long-term contracts linked to new smartphone purchases. The world is in transition and in the year ahead, mobile will be both the protagonist and the subject of this instability. During the last five years, networks and the information they carry have plugged more than 2 billion new participants into the mobile economy. The winners in this landscape will be those players that can scale quickly and treat each user as a unique customer.

For more information and to download the report: 2012 Annual Predictions Report: Mobile

Filed Under: Featured, Research Tagged With: Acer, Acme Packet, AirWatch, Alcatel-Lucent, Antenna, Apple, Asus, AT&T, BelAir, Belgacom, BoxTone, China Mobile, Cinterion, Cisco, Comcast, CorFire, Cricket, Deutsche Telekom, DeviceFidelity, DirecTV, Dropbox, Ericsson, FeedHenry, Fujitsu, Funambol, Gemalto, Giesecke & Devrient, google, Hewlett-Packard, Huawei, IBM, Intel, Kaspersky Lab, Lebara Mobile, MetroPCS, Microsoft, Motorola, Nokia, Nokia Siemens Networks, Oberthur, Openet, Orange, Pyxis, Research in Motion, Salesforce.com, Samsung, Sequent, Sierra Wireless, Sony, Sprint, Straight Talk, Symantec, Tekelec, Telecom Italia, Telefonica, Tesco, Tracfone, Traffix Systems, Tyfone, Verizon Wireless, Virgin Mobile, Vodafone, Wal-Mart, Yankee Group, Yoigo, ZTE

Mobile Contactless Payments Summit: Oct. 17-18, 2011, Chicago, IL

October 7, 2011 by Mobile Payment Magazine

Strategic Solutions Network (SSN) will welcome an estimated 400 executives from leading retailers, banks, carriers and technology companies to attend the Mobile Contactless Payments Summit  October 17-18th, 2011 at the W Chicago City Center.

The 3rd Mobile Contactless Payment Innovations Summit is part of the Alternative Payment Systems Innovations (APSI) series of conferences featuring the top visionaries in the mobile space who will examine the disruptive nature, promises and challenges of the rapidly evolving mobile payments industry.

“We have developed the agenda to focus on the most advanced and value-added developments within mobile payments. This has resulted in over threefold audience growth since our Inaugural event last October,” comments SSN CEO, Aron Barkan. “This illustrates that contactless payments is not just a trend, but will soon become a ubiquitous and universally adopted global solution.”

Conference organizers note that  senior executives should incorporate a sophisticated mobile payments strategy into their overall business plan. The World Payments Report 2011 projects that mobile payments will grow globally from 4.6 billion to 15.3 billion transactions between 2010 and 2013 – at a rate of 48.8 percent per year.

Additionally, a new study from Juniper Research has determined that the total value of mobile payments for digital and physical goods, money transfers and NFC (Near Field Communications) transactions will reach $670 billion by 2015, up 178% from the $240 billion estimated for 2011.

The two-day conference features best practice case studies, keynote presentations, panel discussion and networking sessions delivered by executives from leading companies such as Paypal, Google, Walgreens, Best Buy, Groupon, MasterCard, Bank of America, Nokia, The Home Depot, Polo Ralph Lauren, Jamba Juice, Discover Network, RadioShack, National Retail Federation, Barclaycard US, Citigroup, Verizon, National Restaurant Association, American Express and others.

For more information:  Payment Innovations

Filed Under: Events Tagged With: Alternative Payment Systems Innovations, American Express, Bank of America, Barclaycard US, Best Buy, Citigroup, Discover Network, google, Groupon, Jamba Juice, MasterCard, Mobile Contactless Payments Summit, Mobile Payment Conferences, National Restaurant Association, National Retail Federation, Near Field Communications, NFC, Nokia, PayPal, Polo Ralph Lauren, RadioShack, Strategic Solutions Network, The Home Depot, Verizon, Walgreens, World Payments Report 2011

Mobile Banking and Payments Report: The Role of the Mobile Phone as a Banking Device

July 28, 2011 by Mobile Payment Magazine

With over 2 billion users worldwide, mobile phone usage penetrates every core demographic of the world’s population. Research and Markets has announced the release of a new report entitled “ Mobile Banking and Payments.” The report assesses the role of the mobile phone as a banking device as well as a payment function. The report provides readers with the ability to:

  • Assess the prospects for mobile banking and payments
  • Learn how additional revenue can be raised through value added services
  • Review the strategic and operational issues that face the mobile banking sector
  • Study the profiles of leading banks within the mobile banking arena

After abandoning initial roll-outs a few years ago following poor consumer take up, banks worldwide are now re-entering the market. Mobile banking is an opportunity and a threat to established retail financial players. The first section of this report provides the business case for successful mobile banking. It presents the short-term solutions and the longer-term strategy needed to create a successful program.

Key Points Addressed in This Report:

  • The mobile banking phenomenon explained.
  • Trends among emerging and developed markets.
  • Mobile banking and mobile payments defined.
  • Reasons for low adoption by banking customers.
  • Importance of mobile as a marketing tool and as a customer retention strategy.
  • Negotiating the relationship between banks and mobile carriers.

Case Studies and Examples Include:

  • Bank of America
  • Blaze
  • Charles Schwab
  • Citi
  • ClairMail
  • Co-op Bank
  • Elite mBanking
  • Facebook
  • Fi-Mobile
  • First National Bank
  • iTunes
  • Mfoundry
  • Microsoft
  • Mshift
  • MTN bank
  • Nokia
  • Paypal
  • Regalo Card
  • St George Mobile Banking
  • Sun mBanking
  • Twitter
  • Vancity CU
  • Visa
  • Wells Fargo
  • Wizzit bank

Key Topics Covered:

  • Business case for mobile banking
  • Business case for mobile banking
  • Generate revenue through value added services
  • Enhance other delivery channels
  • Marketing via the mobile channel
  • Banking the unbanked
  • Strategic and operational issues
  • Choosing the technology platform
  • Security considerations
  • Usability considerations
  • Marketing considerations
  • Market profiles
  • USA
  • South Africa
  • Key emerging markets

More information: Research and Markets – “Mobile Banking and Payments Report”

 

Source: Business Wire

Filed Under: News, Research Tagged With: Bank of America, Blaze, Charles Schwab, Citi, ClairMail, Co-op Bank, Elite mBanking, Facebook, Fi-Mobile, First National Bank, iTunes, mFoundry, Microsoft, mobile payments research, MobileBanking, MobilePayment, MobilePayments, MShift, MTN bank, Nokia, PayPal, Regalo Card, St. George Mobile Banking, Sun mBanking, Twitter, Vancity CU, Visa, Wells Fargo, Wizzit Bank

Nokia Ships Phones With Banking Application in India

June 29, 2011 by Mobile Payment Magazine

Nokia has started shipping mobile phones in India that are preloaded with its banking application, in a bid to popularize mobile banking in the country.

India is the first market where Nokia is preloading the Mobile Money client on its phones, a company spokeswoman said on Monday.

Nokia has already teamed up with Union Bank of India, and Yes Bank, and rolled out a mobile banking service based on the Obopay mobile payment platform, on a revenue-sharing basis. [Read more…]

Filed Under: News Tagged With: India, Nokia, Obopay

PayPal, Apple and Nokia Lead in Mobile Payments Brand Trust

May 12, 2011 by Mobile Payment Magazine

Trust and familiarity are the key drivers in consumer preference for mobile payment services, according to a new study. The survey by GfK NOP, a global market research agency, covered nine countries (US, UK, France, Italy, Germany, Spain, South Korea, Brazil and China) and included 8,603 online interviews, with each country’s sample designed to represent their online population.

The findings revealed that what consumers are looking for, before they feel comfortable adopting a mobile payment service supplier, is the trust of a financial brand and familiarity of a mobile brand.

Consumer appeal for mobile payment services varies across all countries, which, broadly speaking, fall into two categories: countries with established financial payment infrastructures, and countries whose financial infrastructure is young and still developing.

Of the nine markets where research was conducted, South Korea was the only nation that offered established mobile payment services to the consumer market. Globally, 62% of consumers find mobile payments appealing. This is higher among certain key groups, including: younger consumers aged 16-24 (75%); innovators / early adopters (74%); and current smartphone owners (72%).

There is, however, considerable variation between nations. Developing markets in China (82%) and Brazil (73%) find mobile payment services the most appealing, whereas the more established payment systems in developed markets, like the US and Europe, mean appeal in these nations is more limited (around 50%), since the existing chip-and-PIN systems offer a convenient and already trusted route.

Why the delay in Mobile Payments?

Near Field Communications (NFC), the technology that supports close proximity mobile payment services, has been around for many years. However, the NFC-enabled mobile devices and service support have been delayed year on year. Why, when the service seems so attractive to consumers and businesses alike?

One of the reasons for this delay to market is that there are so many brands from different industry sectors interested, posing the critical question: ‘Who should own the relationship with the customer?’ The incentive for financial institutions is that Mobile Payment embodies a critical evolutionary step. It will modernise their service offering and refresh their brand image – things that are much needed after the negativity of the recent financial crisis.  For mobile network operators, the attraction of this fledgling sector is the opportunity to diversify their revenue streams – to branch out from their core business of voice, text and data. And, for Smartphone handset and operating system (or OS) providers, mobile payment services represent an important new data source, that brings together online and offline purchasing behaviour – something that will enhance the value of their ecosystem to advertisers.

Working out how all these different companies work together, and – importantly – who owns the customer relationship, has been the key barrier to rolling mobile payment services out for most countries.

The adoption funnel: trust, consideration and preference

At a category level, GfK’s study shows that the financial brand category has the highest levels of trust, consideration and – importantly – preference among consumers (48%). Within this category, high street banks have the highest levels of trust, consideration and preference. Consumers feel they can be relied upon to safely process payments and manage personal finances, and view the move to mobile payments as a natural next step.

Mobile and telecommunication brands receive significantly lower levels trust, when it comes to controlling financial transactions (10%). Within these brands, mobile network carriers have the highest levels of trust, consideration and preference, although still lag behind financial brands. Within this category, mobile network carriers have the highest levels of trust, consideration and preference out of all the mobile brands, but they are still quite far behind financial brands. Adoption scores for network carriers, mobile handset and OS providers do, however, see significant uplift among smartphone owners, younger consumers and early tech adopters.

Consumer preference for mobile payments providers. Source: GfK NOP

At brand level, PayPal, Nokia and Apple came out very strongly, amongst the brands that we tested. PayPal has experience in delivering remote mobile payment services to consumers and boasts high levels of trust and consideration. Most interestingly, it has the highest brand preference of all those tested in this research. At a global level, trust usually drives mobile payment service preference. However, for PayPal, the drivers are completely different. The fact that consumers have already used PayPal to send or receive remote mobile payments before drives consumer preference for the brand when it comes to proximity based mobile payments. Closely following this familiarity of PayPal’s remote service (30%) comes the fact it is deemed a specialist in processing payments generally (21%).  Trust (17%) remains important for PayPal, but is only the third most important stated purchase driver.

 

Nokia in China is among the most trusted brands of any category in the research, receiving a score of 38% – much higher than its global average of 14%. The reason for this level of Chinese consumer preference is, again, trust – one-in-two people in China stated trust as the main driver of preference. Nokia has built a strong brand in China over the years, based on delivering reliable mobile solutions to a large proportion of the Chinese population.

Apple also has a very strong brand and this has driven higher levels of trust among their existing customer base – raising their global trust average of 11% to 38% among iPhone owners. Those that own iPhones are already used to using their iTunes account to pay for apps and media content, so the step to paying for physical products with their iTunes account is less of a stretch.

These three brand examples show that, whilst financial brands have built up high levels of trust, mobile-based brands such as Nokia and Apple, and relatively new financial brands like PayPal, have the potential to quickly disrupt this seemingly comfortable position.

Ryan Garner, Director in GfK Technology, comments, “Creating a mobile payment service that consumers are comfortable adopting means leveraging the trust placed in financial brands, but it is also vital to have a presence in the mobile sector. By tapping into all of these strengths, a mobile payments solution would quickly gain momentum with consumers and put an end to the delays experienced by NFC-based services in recent years.”

About the Survey

GfK conducted 8603 online interviews in the following countries; UK (n=853), US (n=1004), France (n=1000), Germany (n=999), Italy (n=1103), Spain (n=997), Brazil (n=987), China (n=659) and South Korea (n=1001)

The sample in each country was designed to be representative of the online population. In the UK, US, France, Germany, Italy, Spain and South Korea internet penetration is high enough to capture a sample that is broadly representative of the population as a whole. However, in China and Brazil the interviews collected online will not be representative in the same way. The research conducted in Brazil and China will be representative of the online population, but these people are more advanced in their views on technology, live in more urban areas and are likely to be wealthier, than the population as a whole.

Source: GfK NOP

Filed Under: Featured, Research Tagged With: Apple, GfK, GfK NOP, NFC, Nokia, PayPal

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