Mobile phones have increasingly become tools that consumers use for banking, payments, budgeting, and shopping. Given the rapid pace of developments in the area of mobile finance, the Federal Reserve Board began conducting annual surveys of consumers’ use of mobile financial services in 2011. This 78-page report, “Consumers and Mobile Financial Services” (March, 2015) examines trends in the adoption and use of mobile banking, payments, and shopping behavior and how the emergence of mobile financial services affects consumers’ interaction with financial institutions.
Eagle Eye Solutions
Eagle Eye Solutions designs, develops and implements mobile based, retail marketing solutions for both B2B and B2C audiences. Products are offered in the following categories:
Mobile Gifting allows the sending of mobile vouchers from one customer to another customer using the internet, SMS messaging and Eagle Eye Solution’s patent pending mobile voucher redemption technology. The solution follows the same business rules as the issue and redemption of traditional gift vouchers. If you use normal vouchers you need mobile voucher.
Mobile Ticketing allows you to supply and distribute tickets for venues and events via mobile phone. Each ticket can be unique, redeemable only once and have a limited life span.
Mobile Loyalty allows you to create a loyalty scheme that individuals can manage through their mobile phones. Loyalty vouchers and special offers can be distributed by mobile phone whilst collecting loyalty points can be facilitated through the existing mobile voucher redemption network.
Mobile Marketing allows you to supply unique marketing messages to your users. These messages can be purely advertising based or can contain a unique call to action (eg money off vouchers or special offer vouchers). Each voucher can be tracked from deliver to redemption.
The company is based in the UK.
More information: Eagle Eye Solutions
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