Mobile phones have increasingly become tools that consumers use for banking, payments, budgeting, and shopping. Given the rapid pace of developments in the area of mobile finance, the Federal Reserve Board began conducting annual surveys of consumers’ use of mobile financial services in 2011. This 78-page report, “Consumers and Mobile Financial Services” (March, 2015) examines trends in the adoption and use of mobile banking, payments, and shopping behavior and how the emergence of mobile financial services affects consumers’ interaction with financial institutions.
Security Concerns Still Holding Back Mobile Payment Consumers in 2011
Mobio Identity Systems, an international mobile payments and marketing company, today released a comprehensive report on mobile payment adoption and use in North America called “Mobile Commerce Handcuffs.”
The report contains findings from a survey distributed to North American consumers. The report reveals that 94% of respondents would make a mobile payment if they knew it was secure. There are numerous additional significant findings, which are supported with charts, graphs, and statistics. Overall, the report highlights the significance of security as a barrier to growth of the m-commerce market.
More information: Mobile Commerce Handcuffs – Report.
Source: MarketWire
Mobio Identity Systems, Inc.
Mobio’s identity-based platform provides secure and convenient payments, and enables a broad range of other identity based services.
The company’s roots are in security and authentication, and Mobio leverages their experience to manage the transaction and transfer data between parties to optimize value for both the buyer and the seller. Coupled with 2D Barcodes, the Mobio solution can be quickly deployed through traditional marketing media and material, bringing network-based function to both physical and virtual purchases. The company provides services to payment providers, banking and point of sale partners, retailers, advertisers and consumers.
Mobio Solution
The Mobio solution involves a mobile application that runs on an expanding portfolio of smartphones, which Mobio develops and manages. The 2D Barcodes and promotions are managed with online tools that assist organizations to maximize promotional value across print, billboards, TV and internet. The solution can be stand alone, or through point of sale integration Mobio can enable buying either in venue, online, or in the mobile space.
Identity information for individuals is managed by the individual. The smartphone is an individual’s trusted device and all interactions are confirmed or rejected by the individual. Interfacing with the consumer is accomplished through online tools or even a typical point of sale. Solutions apply to wherever a 2D Barcode can be posted, which includes both the offline or virtual world.
Key Benefits
Mobio allows users to control their identity. Mobio allows for complete user anonymity, or for selective disclosure of identity as desired by the individual in both physical and virtual worlds. Mobio makes identity management and protection simple and convenient for both individuals and organizations, resulting in increased value from purchases and better management of all interactions.
The company is located in Vancouver, BC, CANADA. Clovis Najm is the company’s CEO and founder, and Tim Baur is the CTO. More on Mobio’s management team.
More information: Mobio.
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