Mobile phones have increasingly become tools that consumers use for banking, payments, budgeting, and shopping. Given the rapid pace of developments in the area of mobile finance, the Federal Reserve Board began conducting annual surveys of consumers’ use of mobile financial services in 2011. This 78-page report, “Consumers and Mobile Financial Services” (March, 2015) examines trends in the adoption and use of mobile banking, payments, and shopping behavior and how the emergence of mobile financial services affects consumers’ interaction with financial institutions.
Millennial Media Mobile Ad Network Raises $27.5 Million
Mobile ad network Millennial Media has raised $27.5 million in new funding from Bessemer Venture Partners, Columbia Capital, Charles River Ventures, and New Enterprise Associates. This investment has brought the Baltimore-based company’s total funding to more than $65 million.
Millennial, which is the largest remaining independent ad network (AdMob was bought by Google and Apple acquired Quattro), has had a banner year as the mobile advertising market explodes. In terms of mobile advertising marketshare, the IDC estimates Millennial follows in a close third to both Google and Apple. Millennial’s ads reach 63 million of a total of 77 million mobile web users in the U.S., or 81 percent of the U.S. mobile web.
Read More: TechCrunch.