Eric Schmidt, Google’s chief executive, thinks wireless transactions, enabled by the coming wave of Android smartphones outfitted with near-field communication (NFC) technology, could turn into a serious business for the company.
Speaking to a small group of reporters late Tuesday after his keynote presentation at the Mobile World Congress here, Schmidt said Google could work with advertisers to “extend offers to phones with NFC chips.” Advertisers, he said, were interested in combining an ad and an offer, presumably at the point of sale.
via NY Times.