Recently the SPforum Blog, the largest microblog dedicated to the Mobile Internet industry in China, held a forum with topics on how Chinese game developers can expand to overseas markets. The discussion was lively, and more than 100 top Chinese game developers participated.
Some highlights from the forum include:
- Participants agreed that it is high time for the Chinese game developers to go global. As more opportunities have become available. Many agreed that Chinese developers should be more open and look beyond China to overseas markets. “We will be changed if we cannot change ourselves first,” said Zhishang Wang, CEO of SPforum Microblog.
- Chinese developers should develop multi-language games for smart phones while developing single-language games for feature phones (non-smart phones). “It is better to develop games in several language versions at the same time since the smart phone AppStore is more often on a global scale,” said Gang Wu, CEO of WiSTONE Entertainment, a famous mobile game developer in China.
- Games for smart phones can be distributed to Europe, Asia, and Latin America, while games for feature phones should be distributed to countries where Chinese feature phones are exported mostly, such as Vietnam, Thailand, Russia, Brazil, Nigeria, etc.
- Games for Android can be distributed through third party Android Market. With China, for example, EOE and 1Mobile would be the most popular. These markets already have a large number of users in overseas markets. Games for feature phones can be distributed through the Sky-Mobi Platform, which is the largest Chinese AppStore in feature phones covering users in over 80 countries.
- Game developers should adopt several payment solutions for its games and users will choose the best solution by themselves. The suggested payment solutions are Boku, Zong, Paypal, B.Shark, etc. B.Shark is the leading mobile payment solution provider in China that have premium short codes in 116 countries, covering 300+ operators, and B.Shark can offer faster after-sales service for Chinese game developers comparing with foreign payment solution providers.
“Chinese game developers should take advantage of Chinese resources when expanding to overseas market, such as quantity of Phone producers in China and those Chinese AppStore solution providers who focus on overseas markets,” said Zhongyuan Zhang, COO of B.Shark.