With the explosion in consumer usage of smartphones, retailers are moving forward their mobile sales and marketing plans.

According to a recent Forrester Research study, nearly three-quarters (74%) of online retailers either already have or are developing a mobile strategy. One in five boasts having a fully-implemented mobile strategy in place already. The survey of 109 companies is part of “The State of Retailing Online” research series, which provides eBusiness professionals with an annual industry benchmark for marketing and business investment and activities. [Read more…]