Mobile Payment Magazine

Featured

Consumers and Mobile Financial Services – Free Report

Mobile phones have increasingly become tools that consumers use for banking, payments, budgeting, and shopping. Given the rapid pace of developments in the area of mobile finance, the Federal Reserve Board began conducting annual surveys of consumers’ use of mobile financial services in 2011. This 78-page report, “Consumers and Mobile Financial Services” (March, 2015) examines trends in the adoption and use of mobile banking, payments, and shopping behavior and how the emergence of mobile financial services affects consumers’ interaction with financial institutions.

  • The Basics
  • News
  • Research
  • Events
  • Company Profiles

comScore Reports U.S. Mobile Subscriber Market Share for July, 2011

August 30, 2011 by Mobile Payment Magazine

comScore, Inc. has released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending July 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.5 percent market share. Google Android continued to gain ground in the smartphone market reaching 41.8 percent market share.

OEM Market Share

For the three month average period ending in July, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.5 percent of U.S. mobile subscribers (up 1.0 percentage points), followed by LG with 20.9 percent share and Motorola with 14.1 percent share. Apple strengthened its position at #4 with 9.5 percent share of mobile subscribers (up 1.2 percentage points), while RIM rounded out the top five with 7.6 percent share.

Top Mobile OEMs
3 Month Avg. Ending Jul. 2011 vs. 3 Month Avg. Ending Apr. 2011
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Apr-11 Jul-11 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 24.5% 25.5% 1.0
LG 20.9% 20.9% 0.0
Motorola 15.6% 14.1% -1.5
Apple 8.3% 9.5% 1.2
RIM 8.2% 7.6% -0.6

Smartphone Platform Market Share

82.2 million people in the U.S. owned smartphones during the three months ending in July 2011, up 10 percent from the preceding three month period. Google Android ranked as the top smartphone platform with 41.8 percent market share, up 5.4 percentage points. Apple strengthened its #2 position with 27.0 percent of the smartphone market, up 1.0 percentage points from the prior reporting period. RIM ranked third with 21.7 percent share, followed by Microsoft (5.7 percent) and Symbian (1.9 percent).

Top Smartphone Platforms
3 Month Avg. Ending Jul. 2011 vs. 3 Month Avg. Ending Apr. 2011
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Apr-11 Jul-11 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 36.4% 41.8% 5.4
Apple 26.0% 27.0% 1.0
RIM 25.7% 21.7% -4.0
Microsoft 6.7% 5.7% -1.0
Symbian 2.3% 1.9% -0.4

Mobile Content Usage

In July, 70 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.2 percentage points. Browsers were used by 41.1 percent of subscribers (up 2.0 percentage points), while downloaded applications were used by 40.6 percent (up 2.8 percentage points). Accessing of social networking sites or blogs increased 2.1 percentage points to 30.1 percent of mobile subscribers. Game-playing was done by 27.8 percent of the mobile audience (up 1.6 percentage points), while 20.3 percent listened to music on their phones (up 2.3 percentage points).

Mobile Content Usage
3 Month Avg. Ending Jul. 2011 vs. 3 Month Avg. Ending Apr. 2011
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Apr-11 Jul-11 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 68.8% 70.0% 1.2
Used browser 39.1% 41.1% 2.0
Used downloaded apps 37.8% 40.6% 2.8
Accessed social networking site or blog 28.0% 30.1% 2.1
Played Games 26.2% 27.8% 1.6
Listened to music on mobile phone 18.0% 20.3% 2.3

 

Source: comScore

Filed Under: Research Tagged With: android, Apple, comScore, LG, Mobile Market Share, MobiLens, Motorola, RIM, Samsung

STAY INFORMED

Twitter: MobilePmnt

Tags

American Express android Apple Apple Pay AT&T Bank of America boku China Facebook Gemalto google Google Wallet Intuit iPhone Isis MasterCard mFoundry Microsoft mobile banking mobile commerce mobile conferences mobile conferences 2011 MobilePayment Mobile Payment Research 2015 MobilePayments mobile wallet NFC Nokia Obopay Orange PayPal Research and Markets Samsung SMS Sprint Square Starbucks T-Mobile Unbanked VeriFone Verizon Visa Vodafone Wells Fargo Zong

News

Visa “Tap to Phone” Adoption Grows Rapidly

Today, Visa announced that Tap to Phone has experienced a 200% increase over the past year.

Is Your Business PCI Compliant?

A simple guide answering some frequently asked questions as well as debunking a couple myths about PCI compliance.

Nets and Oberthur Technologies Offer Mobile Payments to Scandinavian Banks

Nets, a payments service provider in Northern Europe, and OT (Oberthur Technologies), a global provider of embedded security software products, services and solutions, are partnering to service banks with a financial platform to support future international mobile payment means in the Nordics.

Kohl’s to Launch Mobile Payments

Kohl’s (NYSE: KSS) announced today the nationwide launch of Kohl’s Pay, a mobile payment option which integrates the Kohl’s Charge private label credit card into Kohl’s mobile app. Kohl’s Pay allows more than 25 million active card holders across the country to pay for their in-store purchases with their Kohl’s Charge card directly from their mobile device. Kohl’s Pay also its customers to apply their Kohl’s offers, Kohl’s Cash and Yes2You Rewards with a single transaction right from the mobile device at checkout.

Apple in Talks with Banks to Develop Mobile Person-to-Person Payment Service – Update – NASDAQ.com

Apple Inc. is in discussions with U.S. banks to develop a mobile person-to-person payment service that would compete with PayPal Inc.’s popular Venmo platform, according to people familiar with the talks. The talks are ongoing, and it is unclear if any of the banks have struck an agreement with Apple, these people said. Key details […]

  • Home
  • About Us
  • Copyright & Terms
  • Contact