With over 2 billion users worldwide, mobile phone usage penetrates every core demographic of the world’s population. Research and Markets has announced the release of a new report entitled “ Mobile Banking and Payments.” The report assesses the role of the mobile phone as a banking device as well as a payment function. The report provides readers with the ability to:
- Assess the prospects for mobile banking and payments
- Learn how additional revenue can be raised through value added services
- Review the strategic and operational issues that face the mobile banking sector
- Study the profiles of leading banks within the mobile banking arena
After abandoning initial roll-outs a few years ago following poor consumer take up, banks worldwide are now re-entering the market. Mobile banking is an opportunity and a threat to established retail financial players. The first section of this report provides the business case for successful mobile banking. It presents the short-term solutions and the longer-term strategy needed to create a successful program.
Key Points Addressed in This Report:
- The mobile banking phenomenon explained.
- Trends among emerging and developed markets.
- Mobile banking and mobile payments defined.
- Reasons for low adoption by banking customers.
- Importance of mobile as a marketing tool and as a customer retention strategy.
- Negotiating the relationship between banks and mobile carriers.
Case Studies and Examples Include:
- Bank of America
- Blaze
- Charles Schwab
- Citi
- ClairMail
- Co-op Bank
- Elite mBanking
- Fi-Mobile
- First National Bank
- iTunes
- Mfoundry
- Microsoft
- Mshift
- MTN bank
- Nokia
- Paypal
- Regalo Card
- St George Mobile Banking
- Sun mBanking
- Vancity CU
- Visa
- Wells Fargo
- Wizzit bank
Key Topics Covered:
- Business case for mobile banking
- Business case for mobile banking
- Generate revenue through value added services
- Enhance other delivery channels
- Marketing via the mobile channel
- Banking the unbanked
- Strategic and operational issues
- Choosing the technology platform
- Security considerations
- Usability considerations
- Marketing considerations
- Market profiles
- USA
- South Africa
- Key emerging markets
More information: Research and Markets – “Mobile Banking and Payments Report”
Source: Business Wire