Cellfire connects brands to shoppers using a variety of digital communication means. Shoppers can access offers via mobile applications, mobile web, and text messaging, and can also interact from the computer or through a digital TV (from Verizon FiOS TV service).

The companys provide consumers with savings directly on their grocery loyalty cards as well as through retailers via a 2D barcode and other scannable codes; and enables brands and merchants to increase their reach and engage the mobile-savvy consumer—especially the elusive 18-34 year-old demographic—by providing a measurable, direct call to action in the form of digital promotions, discount offers and coupons.
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