Mobile phones have increasingly become tools that consumers use for banking, payments, budgeting, and shopping. Given the rapid pace of developments in the area of mobile finance, the Federal Reserve Board began conducting annual surveys of consumers’ use of mobile financial services in 2011. This 78-page report, “Consumers and Mobile Financial Services” (March, 2015) examines trends in the adoption and use of mobile banking, payments, and shopping behavior and how the emergence of mobile financial services affects consumers’ interaction with financial institutions.
Cellfire
Cellfire connects brands to shoppers using a variety of digital communication means. Shoppers can access offers via mobile applications, mobile web, and text messaging, and can also interact from the computer or through a digital TV (from Verizon FiOS TV service).
The companys provide consumers with savings directly on their grocery loyalty cards as well as through retailers via a 2D barcode and other scannable codes; and enables brands and merchants to increase their reach and engage the mobile-savvy consumer—especially the elusive 18-34 year-old demographic—by providing a measurable, direct call to action in the form of digital promotions, discount offers and coupons.
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