Corduro has announced its new app for iPhone and Android devices. According to the company, now sole proprietors, charities or retail establishments can leverage reader-free card payments via smartphone and tablet devices at a lower cost, and also benefit from a host of social integrations that can turn recurring payments into long term relationships. The app is also an ewallet that facilitates easy and quick payments to any individual or business on the Corduro network.
“Our goal is to allow customers and donors to make payments in the most convenient way possible for them — whether that is credit, debit, check, e-check or cash — and to allow merchants and charities to accept and process these payments in the most cost effective and advantageous way for them,” said Robert Zeigler, CEO of Corduro. “This is the only mobile payment app that makes taking and making any payment, anywhere in the world simple and less expensive than it’s ever been.”
Like other mobile and online payment systems, users begin with Corduro by downloading the app from either the Apple iTunes store or the Android marketplace and entering their information. But unlike other mobile solutions that charge a set fee for every transaction, Corduro’s platform scans the payments network to select the least expensive option for routing each payment. Merchants and individuals accepting payments via Corduro pay the lowest fee on every transaction — in many cases up to 30 percent less than other services that also require additional hardware and set up.
“For most businesses today, ‘payments’ is more than just accepting and processing credit cards. It’s about managing and building a complete relationship, today and in the future, with customers,” said Joe Kraus, partner, Google Ventures. “Corduro takes an innovative approach to the whole payments challenge by providing an end-to-end solution for mobile transactions making it seamless and easy for businesses to transact with customers anywhere in the world.”
The Corduro mobile app is free, and can process payments via credit or debit card, e-check, or PayPal, and the funds are deposited directly to an organization’s account. Multiple devices can be authorized to collect and contribute funds or sales to a single account providing flexibility and scalability as needed.
Corduro also provides customer relationship management platform for all its user clients as well as free shopping carts services and Helpdesk support. There are no limits on transaction amounts and all funds are immediately available in user accounts. In addition, Corduro can accept payments anywhere in the world, in any currency.
Reflecting its founder’s interest in supporting non-profit organizations, a separate section of the app is specifically designed to help non-profit and charity organizations easily and quickly drive fundraising and awareness campaigns. Users can select specific organizations they’d like to support and immediately make a cash donation to that group and then share that support with their social network. The app also lets nonprofits and other organizations mobilize their volunteers in a whole new way. Users can share their passions by inviting others to register with Corduro and join the charitable groups that they support.
“It’s a powerful tool,” says Jared Paul, founder and executive director of A Good Idea. “When you’re running a nonprofit, you need two things — volunteers and money. The Corduro app lets our current volunteer base spread the word and also introduces our organization to other users, so we can continually expand our network and connect people in need with people who want to help.”
Source: Market Wire