comScore, Inc. has released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending July 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.5 percent market share. Google Android continued to gain ground in the smartphone market reaching 41.8 percent market share.
OEM Market Share
For the three month average period ending in July, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.5 percent of U.S. mobile subscribers (up 1.0 percentage points), followed by LG with 20.9 percent share and Motorola with 14.1 percent share. Apple strengthened its position at #4 with 9.5 percent share of mobile subscribers (up 1.2 percentage points), while RIM rounded out the top five with 7.6 percent share.
| Top Mobile OEMs 3 Month Avg. Ending Jul. 2011 vs. 3 Month Avg. Ending Apr. 2011 Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens |
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| Share (%) of Mobile Subscribers | |||
| Apr-11 | Jul-11 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Samsung | 24.5% | 25.5% | 1.0 |
| LG | 20.9% | 20.9% | 0.0 |
| Motorola | 15.6% | 14.1% | -1.5 |
| Apple | 8.3% | 9.5% | 1.2 |
| RIM | 8.2% | 7.6% | -0.6 |
Smartphone Platform Market Share
82.2 million people in the U.S. owned smartphones during the three months ending in July 2011, up 10 percent from the preceding three month period. Google Android ranked as the top smartphone platform with 41.8 percent market share, up 5.4 percentage points. Apple strengthened its #2 position with 27.0 percent of the smartphone market, up 1.0 percentage points from the prior reporting period. RIM ranked third with 21.7 percent share, followed by Microsoft (5.7 percent) and Symbian (1.9 percent).
| Top Smartphone Platforms 3 Month Avg. Ending Jul. 2011 vs. 3 Month Avg. Ending Apr. 2011 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens |
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| Share (%) of Smartphone Subscribers | |||
| Apr-11 | Jul-11 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| 36.4% | 41.8% | 5.4 | |
| Apple | 26.0% | 27.0% | 1.0 |
| RIM | 25.7% | 21.7% | -4.0 |
| Microsoft | 6.7% | 5.7% | -1.0 |
| Symbian | 2.3% | 1.9% | -0.4 |
Mobile Content Usage
In July, 70 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.2 percentage points. Browsers were used by 41.1 percent of subscribers (up 2.0 percentage points), while downloaded applications were used by 40.6 percent (up 2.8 percentage points). Accessing of social networking sites or blogs increased 2.1 percentage points to 30.1 percent of mobile subscribers. Game-playing was done by 27.8 percent of the mobile audience (up 1.6 percentage points), while 20.3 percent listened to music on their phones (up 2.3 percentage points).
| Mobile Content Usage 3 Month Avg. Ending Jul. 2011 vs. 3 Month Avg. Ending Apr. 2011 Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens |
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| Share (%) of Mobile Subscribers | |||
| Apr-11 | Jul-11 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Sent text message to another phone | 68.8% | 70.0% | 1.2 |
| Used browser | 39.1% | 41.1% | 2.0 |
| Used downloaded apps | 37.8% | 40.6% | 2.8 |
| Accessed social networking site or blog | 28.0% | 30.1% | 2.1 |
| Played Games | 26.2% | 27.8% | 1.6 |
| Listened to music on mobile phone | 18.0% | 20.3% | 2.3 |
Source: comScore