As iPhone, Android phones, and other smartphone sales take off, online shopping is showing a commensurate move to the mobile platform.

PayPal has released figures for Black Friday shopping sales, showing about 27% increase in overall Black Friday 2010 sales volume versus 2009 figures.

Even more notable, the company reported over 300% increase in mobile shopping for the same period versus the previous year.

Other data of interest:

• The company reports that figures show the shopping season began on Monday, November 15, 2010.
• Most popular Black Friday shopping time: 9:00 a.m. to 10:00 a.m. PST.
• Black Friday 2010 total payment volume was 21% higher than Thanksgiving 2010 volume.

The PayPal numbers are a good indicator of overall trends, as PayPal processes 16.5% percent of U.S. eCommerce and 15 percent of global eCommerce.

Source: Business Wire