Mobile Payment Magazine

Report: Mobile Wallets in the US – Review and Analysis

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Mobile Wallets US ReportA new report entitled Mobile Wallets: The U.S. Landscape by Mercator Advisory Group identifies U.S. mobile wallets by category and technology.

The physical wallet might someday go the way of the checkbook, used by few and no longer a necessity. Growing consumer use of smartphones is creating a market for mobile wallets capable of serving many of the same purposes physical wallets served for centuries but now are able to take advantage of a plethora of new functions made possible in an increasingly digital marketplace. [Read more…]

Mobile Payment Strategies Report: Opportunities & Markets 2011-2015

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Mobile Payment ReportA new study from Juniper Research has determined that the total value of mobile payments for digital and physical goods, money transfers and NFC (Near Field Communications) transactions will reach $670bn by 2015, up from $240bn this year. These forecasts represent the gross merchandise value of all purchases or the value of money being transferred.

The new Mobile Payment Strategies report revealed that all segments will exhibit 2x to 3x growth over the next five years. This growth will be driven by the rapid adoption of mobile ticketing, NFC contactless payments, physical goods purchases and money transfers as people in both developed and developing countries use their devices for everyday transactions. [Read more…]

Research Report: Mobile Payment Systems and Solutions

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Payments have been evolving for thousands of years. From the age-old bartering system, to cash, to check to electronic forms of payments, people have found innovative and more efficient ways to make a payment. This evolution has resulted in a significant shift in the current mix of consumer payments: from primarily paper-based (cash or check) to increasingly electronic (e.g. credit, debit and pre-paid) payment methods. The rate of change and the movement to electronic payments has been accelerated by the explosive growth of payments being made in non face-to-face transactions.

Billed as the future of banking, the value of financial transactions carried out through mobile phones has been pegged at $245 billion worldwide by 2014. At the same time, the number of users carrying out transactions using mobile money is expected to total 340 million by 2014, equivalent to 5% of existing mobile subscribers across the globe.

Research and Markets recently released a report entitled “Commerce on the Go: Mobile Payment Systems and Solutions.” The report evaluates mobile banking solutions, mobile banking SWOT analysis, Google Wallet SWOT analysis, competition between e-wallet solutions, and provides an analysis of the opportunities and market for mobile payments in the United States.

Audience:

– Mobile Network Operators

– Mobile Software Developers

– OSS/BSS Solution Providers

– Handset and Tablet Manufacturers

– Mobile Payment Service Providers

– Content and Applications Aggregators

– Mobile Marketing and Advertising Providers

– Telecommunications Infrastructure Providers

Report Index:

Executive Summary.
Money Transfers.
Mobile Payments Developments in Emerging Markets.
The Role of the Devices.
The Role of Mobile Operators.
Banks Role.
Technologies.
Future Trends.
Features.
E-Marketing.
Challenges.
Management Challenge.
Customers Expectations.
Security Problems.
Technical Challenges.
Solutions.
Current Mobile Payments Systems the End of the Credit Card Era and the Rise of the Wallet.
ISIS wallet.
Google Wallet and its SWOT Analysis.
Google Wallet Challenges and how to overcome it.
PayPal and Google Wallet.
Visa Wallet SWOT Analysis.
Serve by American Express E-wallet and its SWOT Analysis.
Google Wallet Verses ISIS Wallet.
Comparison between Current Wallet Systems.
Advantages of the M-payments Systems.
U.S Telecommunication Market Analysis.
Conclusions.
Worldwide Mobile Payment Market Analysis 2012-2017.
U.S Mobile Payment Market Analysis 2012-2017.
Mobile Payment Drivers for the U.S Market.
Deployment Mobile Payment System..
The Current U.S Mobile Payment Systems.
Mobile Payment Ecosystem..
Mobile Payment Models.
The Mobile Payment Methods.
Features of the Mobile Payment Ecosystem..
Bumps on the Road for M-payment.
The Features of Mobile Payments in the US and its ROI
The Conversion from Credit Cards to Mobile Payments Challenges and Opportunities.
Business Challenges.
Mobile Payment Regulatory in the U.S.
Market Potential for Mobile Phone Devices in Latin America.
The Market for Mobile Phone Devices in Latin America: 2011 – 2016.
The Latin American Mobile Market.
Introduction.
The Market in the Past.
The Market in 2004.
The Market in 2005.
The Market in 2006.
The Market in 2007 to 2010.
Conclusions.
Mobile Payment Providers in Latin America.
U.S Mobile Payment Providers Analysis.
XIPWIRE.
Advantages of XIPWIRE.
XIPWIRE vs. PayPal Mobile.
Zong.
Mopay.
Luup.
Bango.
eServGlobal

For more information: “Commerce on the Go: Mobile Payment Systems and Solutions.”

Source: Research & Markets

How to Measure Mobile Campaigns

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In implementing mobile marketing campaigns, it’s important to understand the performance of the campaign and learn how to optimize campaigns for greater success.

Bango has released a new white paper–the fifth in a series on the subject. The paper provides information from experts on how to measure mobile campaigns.

There is an overview of the current mobile landscape, as well as:

  • The importance of measuring your mobile campaigns
  • How to measure your mobile campaigns and get the most accurate view
  • What you need to watch out for – hints and tips
  • What matters to you as an advertiser–Questions answered by experts in the field: Andrew French, Head of Sales at mobile advertising agency; Somo and Erin Mack McKelvey, Senior Vice President of Marketing at advertising network Millennial Media
  • How to analyze your data – Brian Morel, Strategic Account Director for Mobile at Yahoo! answers your questions

More: Information request – Bango.com.

U.S. Mobile Payment Market to Top $200 Billion by 2015, Says Research Report

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A recent report from Aite Group forecasts that U.S. mobile bill payments will reach more than $200  billion in 2015.

Aite Group interviewed more than 60 companies in the Fall of 2010 and produced a 65 page report that defines and segments the mobile payment industry, and includes an analysis of the competitive and market trends.

Each one of the multiple categories of mobile payments defined in the report will experience double-digit growth, with mobile payments accounting for  US$214 billion in gross dollar volume by 2015, up from US$16 billion in 2010–a 68% compounded annual growth rate (CAGR) between 2010 and 2015.

The report references the following companies: Allstate, Amazon, American Express, Apple, AT&T, Bango, Bank of America, Barclays, Bill2Mobile, BlackBerry, Bling Nation, BOKU, Brink’s, C-Sam, Cashedge, Cellfire, Chase, Chase Paymentech, Cimbal, ClairMail, coupons.com, Coupons Sherpa, Visa’s Cybersource, Device Fidelity, Diebold, Discover, Eagle Eye Solutions, eBay, Euronet, Facebook, First Data, FIS, Fiserv, Foursquare, Gemalto, Global Payments, Google, Gowalla, Green Dot, Groupon, Harland Financial Services, Heartland Payment Systems, Hipcricket, iLoop Mobile, Inside Contactless, Intuit, Jack Henry/iPay Technologies, Kubra, MasterCard, mFoundry, Mobile Coupons, Mocapay, MoneyGram, Monitise Group, mopay, MyWebGrocer, NCR, NetSpend, Nokia, Oberthur Technologies, Obopay, OfferIQ, Online Resources, PayPal, Plastyc, Pyxis Mobile, Research-in-Motion (RIM), Roam Data (Ingenico), Roamware, Rocketbuxx, SK C&C USA, Square, Starbucks, Sybase, T-Mobile, Tetherball, 3i Infotech, Tier Technologies, TransferTo, TSYS, Twitter, U.S. Bank, VeriFone, Verizon, Vesta, Visa, ViVOtech, Waspit, Way Systems, Western Union, Wincor Nixdorf, WirelessLoyalty, Xipwire, Yelp, and Zong.

More information: Aite Group Mobile Payment Report.

Source: Aite Group

Bango

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Bango PLCBango provides technology that powers commerce for businesses targeting the growing market of internet enabled mobile phone users.

Bango’s products collect payment from mobile users for on-line content and services, and provide accurate analytics for mobile marketing campaigns and sites.

Leading brands as well as thousands of smaller content providers and developers use Bango products to run their mobile businesses.
[Read more…]