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40% of US Mobile-Equiped Consumers Embrace Mobile Banking, Says Report

June 30, 2011 by Mobile Payment Magazine

A recent online survey of more than 2,000 respondents by YouGov Plc. and Antenna Software, Inc., showed that more than one in three US consumers with mobile phones, smartphones and tablets currently use mobile banking.  This presents both a major growth opportunity for retail banks to increase their customer base, as well as a chance for organizations with current mobile offerings to up their game with more advanced and “sticky” mobile apps for greater customer loyalty and competitive advantage. [Read more…]

Filed Under: Research Tagged With: Antenna Software, MobilePayments, YouGov

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