Mobile phones have increasingly become tools that consumers use for banking, payments, budgeting, and shopping. Given the rapid pace of developments in the area of mobile finance, the Federal Reserve Board began conducting annual surveys of consumers’ use of mobile financial services in 2011. This 78-page report, “Consumers and Mobile Financial Services” (March, 2015) examines trends in the adoption and use of mobile banking, payments, and shopping behavior and how the emergence of mobile financial services affects consumers’ interaction with financial institutions.
Mobile Payment Strategies Report: Opportunities & Markets 2011-2015
A new study from Juniper Research has determined that the total value of mobile payments for digital and physical goods, money transfers and NFC (Near Field Communications) transactions will reach $670bn by 2015, up from $240bn this year. These forecasts represent the gross merchandise value of all purchases or the value of money being transferred.
The new Mobile Payment Strategies report revealed that all segments will exhibit 2x to 3x growth over the next five years. This growth will be driven by the rapid adoption of mobile ticketing, NFC contactless payments, physical goods purchases and money transfers as people in both developed and developing countries use their devices for everyday transactions. [Read more…]
Chinese Mobile Payment Company B.Shark Expands to Thailand Market
B.Shark, a Chinese company offering worldwide mobile payment solutions, is expanding its market to Thailand. The company’s mobile payment API covers the three major operators in Thailand: AIS, DTAC and TrueMove.
The number of mobile subscribers in Thailand exceeds 70 million, which is greater than the population–so each subscriber has more than one mobile phone on average.
According to the latest figures,the average revenue per user (ARPU) for Thailand operators has a fairly wide range. DTAC, which focuses on high-level business subscribers, has the highest ARPU at 286 THB, followed by AIS at 232 THB, and TrueMove at 112 THB. Most subscribers in Thailand will charge 50 THB each time, and the lowest value recharge card is 20 THB.
In terms of value-added services, the most popular content is music, especially the local music created by Thailand’s popular music singers. The second most popular content is mobile wallpaper. Smart phone owners are frequent users of social network applications. When it comes to games, Texas Poker is one of the most popular.
Chinese mobile payment solution provider, B.Shark, has already launched its global mobile payment API, supporting China-Phone OS, Android OS and also web-based computer social games. The API covers the three mobile operators in Thailand. All mobile game developers and mobile phone producers are free to download the API and integrate with their games or application.
Source: B.shark
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