Drew Sievers believes Starbucks’ rollout of an app-based mobile payments system to more than 7,500 locations nationwide could represent a tipping point toward mainstream acceptance of the phone as a means to make purchases. And, ultimately, that adoption could pave the way for future advances in mobile and Near Field Communications payments.
Sievers, the co-founder and CEO of mFoundry, the mobile banking and payments solutions provider behind the app, says that Starbucks saw the ability for its customers to make payments through their mobile phone as a game changer. “They wouldn’t have done this if they didn’t believe it wasn’t valuable to them,” he adds.
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