ROAM Data has launched its audio coupled card reader for BlackBerry devices, which hold  approximately 30% of the smart phone market in the US.

ROAM enables the millions of merchants with BlackBerry devices to securely swipe customers’ payment cards with ROAMpay Swipe by plugging-in ROAM’s  reader into the audio jack.

“Our goal is to bring the most convenient and secure ways for merchants to transact with their customers on virtually any computing devices,” says Will Graylin, Founder and CEO of ROAM Data. “Our team of mobile and payment experts has consistently overcome major challenges to simplify complex problems for the market, making a secure audio reader work with BlackBerry is the latest achievement we are proud of.”

ROAM Data won the 2010 Electronic Transactions Association’s Technology Innovation Award earlier this year for its device agnostic mCommerce platform, and continues to be a clear frontrunner in bringing secure, affordable and convenient transactions to mobile merchants and consumers. ROAM has created a patented mCommerce Application Platform called ROAM Rails that enable mobile apps to be written once and run on virtually any device – from smart phones, feature phones, tablets, PCs, MACs, and even traditional POS devices. ROAM Rails solves the fundamental device complexity and fragmentation problem that has plagued the mobile app industry and is setting the standard for scalable mCommerce application delivery.

One such scalable mCommerce app that runs on ROAM Rails is ROAMpay, a mobile merchants payment card acceptance app with unprecedented device coverage, transaction cost savings and security. ROAMpay Swipe is the universal reader peripheral that plugs into the 3.5mm audio jack of most mobile devices and has built-in encryption, avoiding the serious security risks of skimming associated with similar looking competitive swipers that have no encryption. ROAM supports more devices for its apps and peripherals than any other provider in the industry, enabling support for many more end-users. Even before offering support for nearly 80% of the BlackBerry devices currently being sold in the market, ROAMpay Swipe had the most extensive device coverage of any reader on the market – including Apple products (iPhone 3G, 3GS, 4; iPad, iPod Touch), a wide variety of Android powered devices, PCs, Macs and netbooks.

“ROAM’s continued commitment to bringing mobile payments, both keyed-entry and now card-present, to a growing segment of merchants, who traditionally have been underserved, shows how in-tune they are with the market and the trends in mobile payments,” commented Chris Justice, president of Ingenico North America, “I’m really excited to see ROAM Data take the leadership position in setting a new industry standard for mobile payments that will bring tremendous benefits to all levels of merchants, across all industries. ROAM Data is Ingenico’s strategic business partner in the States for m-commerce and mobile payment solutions.”

ROAM has proven its Rails with its own apps, and has now started to enable others to build their apps with ROAM’s platform and peripherals.

Source: PR Newswire