Mobile phones have increasingly become tools that consumers use for banking, payments, budgeting, and shopping. Given the rapid pace of developments in the area of mobile finance, the Federal Reserve Board began conducting annual surveys of consumers’ use of mobile financial services in 2011. This 78-page report, “Consumers and Mobile Financial Services” (March, 2015) examines trends in the adoption and use of mobile banking, payments, and shopping behavior and how the emergence of mobile financial services affects consumers’ interaction with financial institutions.
Report: Delineating the Mobile Value Chain – A Holistic View of Mobile Payment
As excitement surrounding mobile payments develops, most of the focus has been placed on the wallet apps such as Google Wallet and Isis jockeying for position. However, the success of a mobile payments system will depend on far more than which piece of software will be used on the most devices. A fully functional system will require the integration of a number of different factors, including POS terminals, processing, the devices themselves, and more.
Mercator Advisory Group’s new report, “Delineating the Mobile Value Chain: A Holistic View of Mobile Payments,” defines all eight points of the mobile payments value chain, explaining precisely how each point factors into the system as a whole. Systems based on Near Field Communication (NFC) technology are examined first, and then those based on Quick Response (QR) codes are reviewed. The report profiles a major participant in the mobile payments market for each point along both value chains. In addition, the report forecasts consumer use of EMV, NFC, and QR code-based payments between 2012 and 2020.
“Over the past few years, the emergence of mobile wallets has been among the most anticipated developments in the payments industry,” says Dave Kaminsky, Analyst in Mercator’s Emerging Technologies Service and author of the report. “However, the development of mobile payments requires input from a large number of organizations across both the payments and mobile industries. From mobile device manufacturers and operating system developers to point-of-sale (POS) terminal manufacturers and payment processors, each has a part to play in bringing mobile payments to life.”
HIGHLIGHTS
– Clear definitions of each value point required for a mobile payments system to function (from start to finish) as well as examples of organizations involved at each value point and the products they currently offer
– Forecast of the number of consumers using EMV, NFC, and alternative mobile payments systems (such as QR codes) each year from 2012 until 2020
– Discussion of the potential for QR code-based payments, both for the short term and once NFC uptake has accelerated
Topics Covered
- Executive Summary
- Introduction
- NFC Value Chain Defined
- Mobile Device
- Mobile OS
- Mobile Wallet
- Trusted Service Manager (TSM)
- POS Terminal
- Transaction Services Layer (TSL)
- Switching and Routing
- Processor
- QR Code Value Chain Defined
- QR Code Wallet
- Solution Manager
- Prominent Participants in the NFC Value Chain
- Mobile Device: Samsung
- Mobile Operating System: Android OS
- Mobile Wallet: Isis
- TSM: Gemalto
- POS Terminal: VeriFone
- Transaction Services Layer: FourSquare
- Switching and Routing Provider: ACI / Processor: First Data
- Prominent Participants in the QR Code Value Chain
- QR Code Mobile Wallet: Starbucks
- QR Code Solution Manager: Paydiant
- Anticipated Uptake of EMV, NFC, and Alternatives
- Conclusions
More information Delineating the Mobile Value Chain: A Holistic View of Mobile Payment.