Monster Offers, a mobile solutions company and Daily Deal aggregator, announced today its mobile payment strategy is well-positioned to meet the current needs of the Daily Deal industry. As Daily Deal providers converged at last week’s Deals 3D Conference in San Francisco, creating better mobile experiences and integrating mobile payment solutions prevailed as hot topics as the next phase of business development for the group buying industry.

Monster Offers’ ZalaPay mobile payment solution proved to resonate with Daily Deal providers as current payment methods lack tight integration with providers’ sites and distracts users from completing the purchase process, especially from mobile devices. The ZalaPay solution provides a truly integrated “in-app” purchase experience for the user, resulting in significant conversion of sales for the deal publisher.

According to Paul Gain, Monster Offers CEO, “Recent announcements for payment solutions from MasterCard, Google, American Express and Facebook all substantiate the power of our business model. We aim to provide an even greater value proposition to the user, deal provider, and merchant with our ZalaPay platform which provides an “in-app” purchase experience across all mobile platforms. When customers can purchase deals within the application, user conversion increases exponentially. With Monster Offers’ ZalaPay mobile payment solution, we are perfectly positioned to offer Daily Deal publishers a mobile payment solution that can increase sales and boost revenue.”

Monster Offers’ mobile financial services include “EZ-Click” Mobile Cashier, Pre-Paid Debit Cards, P2P Mobile Money, Redemption, and Daily Deal Wallet. The first of these integrated in-app mobile solutions is expected to be available later this summer.

Source: Business Wire