A recent report by Mary Monahan, Javelin Strategies’ Executive Vice President and Research Director, Mobile, analyzes the U.S. mobile proximity payment market, covering payments made by consumers using a mobile device at a merchant’s physical location. Three years of actual historical data and a five-year forecast are provided. By 2019, it is projected that mobile proximity payments will total $54 billion.
The report found that Apple iOS owners are most likely to use mobile proximity payments, with a greater percentage using mobile payments, higher numbers of purchases, and greater dollar purchases than Android users.
The primary questions the 22-page report covers are:
- What is the projected size of mobile proximity retail payments through 2019?
- Who leads in proximity purchasing today? Who will lead in the next 12 months?
- Why does a substantial but shrinking number of consumers still avoid mobile purchasing?
- What is consumer receptivity for mobile card imaging, and why does that matter for card onboarding?
- How do Android and iOS smartphone owners differ in proximity purchasing?
Companies covered include Amazon, Apple, Blackhawk Network, Eat24, Google, Kofax, MCX, Microsoft, Mitek, PayPal, Samsung, Travelocity.
For more information: Javelin Strategies