Mobile phones have increasingly become tools that consumers use for banking, payments, budgeting, and shopping. Given the rapid pace of developments in the area of mobile finance, the Federal Reserve Board began conducting annual surveys of consumers’ use of mobile financial services in 2011. This 78-page report, “Consumers and Mobile Financial Services” (March, 2015) examines trends in the adoption and use of mobile banking, payments, and shopping behavior and how the emergence of mobile financial services affects consumers’ interaction with financial institutions.
Mobile Payment Potential is Really About … Coupons
There’s been a lot of talk lately about mobile payments and how new apps or NFC technology will let you pay for things with your smartphone. But the truth is that this market is less about finding a new way for you to pay for things and more about offering you an easier way to carry and redeem coupons and special offers.
What’s the most successful mobile payment system to date? It’s an application that can be downloaded onto your phone to pay for coffee. Yes, the Starbucks app, launched in January 2011, has processed 55 million transactions, the company has said, adding that it processes more than a million mobile phone transactions per week.
Read more, via CNET News.