Mobile phones have increasingly become tools that consumers use for banking, payments, budgeting, and shopping. Given the rapid pace of developments in the area of mobile finance, the Federal Reserve Board began conducting annual surveys of consumers’ use of mobile financial services in 2011. This 78-page report, “Consumers and Mobile Financial Services” (March, 2015) examines trends in the adoption and use of mobile banking, payments, and shopping behavior and how the emergence of mobile financial services affects consumers’ interaction with financial institutions.
Mobile Marketing Summit New York – Sept 8, 2011
Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from 1800Flowers, Pittsburgh Penguins, Pandora, Equifax, Michaels Stores, Meredith, Barclaycard and OgilvyOne. Mobile Marketer is the host.
The second Mobile Marketing Summit will be held Thursday, Sept. 8 in New York at the National Museum of the American Indian, a Beaux Arts Smithsonian museum in downtown Manhattan. Targeting senior executives and decision-makers at brands, ad agencies, publishers, retailers and service providers, the summit is the leading holiday mobile marketing conference.
“Mobile Marketing Summit: Holiday Focus 2011” is a daylong event featuring keynotes from senior executives at 1800Flowers, Pittsburgh Penguins, Equifax, Pandora, OgilvyOne, Michaels Stores, Meredith, Barclaycard and InsightExpress, as well as CEO of leading mobile marketing firms.
These speakers will share ideas, research, best-practice tips and case studies. Plenty of breaks between sessions will allow for networking and exchange of cards and contact details.
Registration information: Mobile Marketing Summit 2011