Mobile phones have increasingly become tools that consumers use for banking, payments, budgeting, and shopping. Given the rapid pace of developments in the area of mobile finance, the Federal Reserve Board began conducting annual surveys of consumers’ use of mobile financial services in 2011. This 78-page report, “Consumers and Mobile Financial Services” (March, 2015) examines trends in the adoption and use of mobile banking, payments, and shopping behavior and how the emergence of mobile financial services affects consumers’ interaction with financial institutions.
How to Measure Mobile Campaigns
In implementing mobile marketing campaigns, it’s important to understand the performance of the campaign and learn how to optimize campaigns for greater success.
Bango has released a new white paper–the fifth in a series on the subject. The paper provides information from experts on how to measure mobile campaigns.
There is an overview of the current mobile landscape, as well as:
- The importance of measuring your mobile campaigns
- How to measure your mobile campaigns and get the most accurate view
- What you need to watch out for – hints and tips
- What matters to you as an advertiser–Questions answered by experts in the field: Andrew French, Head of Sales at mobile advertising agency; Somo and Erin Mack McKelvey, Senior Vice President of Marketing at advertising network Millennial Media
- How to analyze your data – Brian Morel, Strategic Account Director for Mobile at Yahoo! answers your questions