In implementing mobile marketing campaigns, it’s important to understand the performance of the campaign and learn how to optimize campaigns for greater success.
Bango has released a new white paper–the fifth in a series on the subject. The paper provides information from experts on how to measure mobile campaigns.
There is an overview of the current mobile landscape, as well as:
- The importance of measuring your mobile campaigns
- How to measure your mobile campaigns and get the most accurate view
- What you need to watch out for – hints and tips
- What matters to you as an advertiser–Questions answered by experts in the field: Andrew French, Head of Sales at mobile advertising agency; Somo and Erin Mack McKelvey, Senior Vice President of Marketing at advertising network Millennial Media
- How to analyze your data – Brian Morel, Strategic Account Director for Mobile at Yahoo! answers your questions