Mobile phones have increasingly become tools that consumers use for banking, payments, budgeting, and shopping. Given the rapid pace of developments in the area of mobile finance, the Federal Reserve Board began conducting annual surveys of consumers’ use of mobile financial services in 2011. This 78-page report, “Consumers and Mobile Financial Services” (March, 2015) examines trends in the adoption and use of mobile banking, payments, and shopping behavior and how the emergence of mobile financial services affects consumers’ interaction with financial institutions.
Fi-Mobile Launches New Banking App Platform
Fi-Mobile Inc. has announced the release of UniFI, a new mobile banking application platform that allows financial institutions to deliver and manage a branded mobile presence.
Designed to help credit unions and banks deliver a unified mobile banking experience to account holders and members, UniFI provides instant access to critical financial services and information so that customers can do their banking on the iPad, iPhone, Android, Blackberry devices, and any other browser-enabled smart device.
“Credit unions and banks can now offer a consistent mobile banking experience on nearly every mobile device,” said Dan Chaney, Fi-Mobile’s founder. “In addition, they have new ways to leverage the increasingly popular mobile channel to engage and connect with members and customers.”
Key UniFI platform features include:
- Branding and Marketing Options – provides multiple ways for administrators to communicate with and market to consumers and business customers through in-app advertising and branded marketing campaigns.
- Unified Cross-platform Support – allows credit unions and banks to simultaneously deliver and manage native and mobile-optimized banking applications across platforms, such as the iPhone, iPad, Android, Blackberry and web-enabled mobile devices.
- Real-time Feature and Content Updates – a web-based management console allows administrators to change mobile banking features, application branding, and content as needed. In addition, changes are made in real-time minimizing the requirement for users to download application updates.
- Existing Mobile Application Support – enables credit unions and banks to unify their existing mobile applications with the UniFI platform for a seamless user experience.
- Management Analytics – delivers detailed reports on feature usage, user engagement and marketing campaigns run within their mobile banking application.
“The mobile banking apps powered by Fi-Mobile’s UniFI solution look really sharp. And I love being able to administer all of the content and features myself through the web-based admin tool,” said Brad Clutter, Online Banking Product Manageuct Manager of TDECU. “The best part is the changes we make are updated in real-time and do not require the user to install an updated version of the app.”
Source: Fi-Mobile