This report by Shift Thought Ltd entitled “Digital Money in Pakistan” has been designed specifically for the use of global players such as banks, operators and technology providers. They fill a gap in the market, and although offered at a report price, this is not a run-of-the-mill paper report.

This Pakistan report is developed to a high specification in order to help experts including development organisations like CGAP, by providing little known information and detailed analysis as a one-stop reference to understand Payments Systems and Innovations in this market.

– The Pakistan report introduces the Digital Money way of thinking as opposed to a narrower mobile device focused approach. We look across multiple services relating to Digital Money, including mobile money, branchless banking, mobile payment, online payment, cash networks and more to let you know how these are developing in a market.

– The report looks across multiple industries including banks, mobile operators and third party providers so as to let players understand the strategies of new entrants, the partnerships forming in the market and the groups behind local initiatives.

– The report shares the Shift Thought Evolutionary Model for understanding and predicting how the Digital Money market is developing in Pakistan. This guides our knowledge acquisition so as to provide a complete picture that is essential for market participants.

– The report is packed with the latest Market Intelligence that global organisations can leverage to Fast Track Market Development and Business Development activities.

– It has detailed profiles and live links to each of the initiatives, linking them also to the players and partners involved.

– It reflects the best of the Shift Thought Digital Money SAGE technologies for knowledge management for which we have received amazing feedback from the market. We especially crafted these viewports to make the knowledge available to meet the demand from our customers and answer specific questions they asked us.

Key Questions Addressed:
1. What are the trends in the use of Digital Money in meeting market needs?
2. How have regulations changed recently and what other changes are likely?
3. How should you prioritise markets for launch?
4. Which are the leading innovations in each market, and what made them successful?
5. Which attempts at Digital Money services failed to take off and why?
6. How do you get consumers to adopt and stick with your new way of transferring money and making payments?
7. How do you make it beyond Year 1, and achieve commercial success?
8. How should you prioritise consumer segments?
9. What channels must you support?
10. Who should you look to partner with in each part of the world, and what if you are competing with them?
11. How do you get cash in and out of your digital wallet, what agent network is best for you?
12. What is the most effective way of managing regulatory compliance?
13. What approach should you take towards branding your services?
14. How should you manage personal data, with a win-win approach?
15. What technologies should you favour?
16. What is the package of services you will need to offer?

Audience:
This viewport will be particularly useful to providers who are in Pakistan or invest in the country, or operate in countries that have large numbers of migrants sending money to that country. It will also be useful to Development agencies, Regulators and Government bodies and Funding organisations around the world. Report a historic period in the development of branchless banking, in a country that is one of the pioneers of mobile-based branchless banking, so it will be useful to people who are involved in similar projects elsewhere in the world.

As other countries have also adopted similar regulatory models, this viewport is relevant to those interested in other countries engaged in similar market development activity. You will also find this series of viewports useful if you are in Telecoms, Banking, Payments, Technology, Cards, Retail, Money Transfer, Venture Financing – indeed few industries are not actually touched by the revolution we make sense of here.

It will be relevant whether or not you are considering entry into financial services. If you are considering entry it will help you uncover aspects that we hope will contribute to the success of your enterprise. If you are not considering entry it will provide a useful guide for you to anticipate and detect changes that may affect your business. Did the advent of acceptance of cards affect your business? If it did, then get prepared for Digital Money 2.0.

For more information and to order the report: Digital Money in Pakistan