Mobile phones have increasingly become tools that consumers use for banking, payments, budgeting, and shopping. Given the rapid pace of developments in the area of mobile finance, the Federal Reserve Board began conducting annual surveys of consumers’ use of mobile financial services in 2011. This 78-page report, “Consumers and Mobile Financial Services” (March, 2015) examines trends in the adoption and use of mobile banking, payments, and shopping behavior and how the emergence of mobile financial services affects consumers’ interaction with financial institutions.
B.Shark Mobile Payment API Drives Up the China Phone Market
Just one month after launching the B.Shark mobile payment API, hundreds of mobile application developers and manufacturers have started the integration work, and shipped out the mobiles and have started generating income. Particularly the South East Asian market is showing a sharp increase at the beginning of July.
Most of the mobile manufactures integrated with B.Shark’s mobile payment API sell their mobiles to Indonesia, Thailand and Vietnam in South-east Asia, to Brazil and Chile in South America, and to Nigeria and Ghana in Africa.
“It was very difficult for the mobile manufacturers to make any revenue on the pre-load mobile content before, because we do not have a connection with the operators and other service providers’ solutions cannot work on our mobile OS,” said a manager from the value added service department from one of the biggest manufacturers of China phones.
”Mobile users can now enjoy better and constant updated mobile content through GPRS networks, and with the B.Shark API, we can collect the revenue from the pre-loaded content, which would increase brand loyalty and the competitiveness of the manufacturers. With this kind of fierce competition in the industry, this extra income means a lot to us,” he added
The up-to-date data shows that hundreds of mobile manufactures have downloaded the B.Shark mobile payment API. With this API, they will be able to explore more areas in the overseas mobile market, and push the China phone market forward.
Source: B.Shark

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