The newly announced mobile marketing and mobile payments joint venture between Everything Everywhere, Telefonica O2 and Vodafone in the UK is a positive move, and will enable these mobile operators to secure a position at the heart of the nascent NFC contactless payments ecosystem, according to a new report by Strategy Analytics , entitled “Collaboration Essential to Operator Success in Proximity Payments.” The report underlines the importance of successful mobile operator partnerships to reduce fragmentation, boost scale, and help position strongly against competitors, such as Google Wallet. [Read more…]
The U.K.’s three biggest wireless operators said Thursday that they would create a mobile-payment joint venture, entering the high-stakes scramble among wireless operators, tech firms and credit-card companies to popularize a way of making purchases with the wave of a cellphone.
Vodafone Group PLC, Telefonica SA’s O2 and Everything Everywhere said their new venture would create a “mobile wallet,” which cellphone owners can wave in front of censors to pay for goods. It also aims to establish a central portal for advertisers to deliver discounts and loyalty offers to participating U.K. cellphones. [Read more…]