BilltoMobile is the only mobile payments processor that has been contracted to provide direct carrier billing at all of the top three U.S. mobile operators, and BilltoMobile’s reach and rates provide digital merchants tools for mobile billing.
The newly announced partnerships include Aeria Games, one of the fastest growing publishers of free-to-play online games in the world; Flirtomatic, a fast-rising mobile dating site; Gala-Net, a leading free-to-play online games market; Lavalife.com, a North American dating site; and Xtranormal, a movie making site where, “If you can type, you can make movies.”
BilltoMobile’s new partners provided the following insights for using direct carrier payments:
- “Lavalife.com offers a safe, simple way for singles to meet. With their easy payment mechanism and secure connection to top wireless carriers, BilltoMobile was the clear choice.” — Balraj Dhillon, director of business development, Lavalife.com
- “BilltoMobile has been great to work with. Integration was easy and their transaction model is a natural fit for our business.” — Graham Sharp, CEO, Xtranormal
- “Flirtomatic brings together a rapidly growing community of very mobile-centric users, so offering direct carrier billing through BilltoMobile just made sense.” — Gary Cohen, vice president and general manager, Flirtomatic North America
- “We understand the importance of mobile payments and look forward to growing this segment of our business with BilltoMobile.” — Jikhan Jung, CEO, Gala-Net
These newly announced relationships come on the heels of several major U.S. carrier integration agreements and reseller partnerships that BilltoMobile has announced over the past year, making way for more than 240 million consumers nationwide to charge online purchases to their post-paid wireless bill with convenience and security. On a growing number of participating merchant sites, mobile subscribers now have instant access to BilltoMobile’s web purchase option, which offers consumers a fast, simple, secure payment option. BilltoMobile requires no registration, no need to set or remember any username or passwords, no downloads or apps — and items are directly billed to the consumer’s mobile phone account. Purchases are completed in seconds using a two-step authentication process supported by BilltoMobile’s direct connections with U.S. carriers’ billing platforms, and customers don’t have to expose any sensitive account information while using the service.
“Consumers appreciate the added convenience, flexibility and security for their online purchases,” said Steve Klebe, vice president of business development, BilltoMobile. “BilltoMobile is the only mobile payments gateway that can provide online merchants the financial grade technology infrastructure and broad consumer reach necessary to provide their customers with a viable mobile payment option. We’re pleased to work with these leading digital merchants to make our service even more widely available to consumers.”
Through BilltoMobile, merchants and authorized resellers receive lower processing fees and dispute rates than previously available via the legacy approach to carrier billing. BilltoMobile’s Direct Mobile Billing (DMB) platform involves real-time direct connections with the carrier’s billing system, advanced carrier-direct authentication systems and a direct real-time connection between the BilltoMobile service and the carrier’s customer care systems.