B.Shark, a Chinese company offering worldwide mobile payment solutions, is expanding its market to Thailand. The company’s mobile payment API covers the three major operators in Thailand: AIS, DTAC and TrueMove.
The number of mobile subscribers in Thailand exceeds 70 million, which is greater than the population–so each subscriber has more than one mobile phone on average.
According to the latest figures,the average revenue per user (ARPU) for Thailand operators has a fairly wide range. DTAC, which focuses on high-level business subscribers, has the highest ARPU at 286 THB, followed by AIS at 232 THB, and TrueMove at 112 THB. Most subscribers in Thailand will charge 50 THB each time, and the lowest value recharge card is 20 THB.
In terms of value-added services, the most popular content is music, especially the local music created by Thailand’s popular music singers. The second most popular content is mobile wallpaper. Smart phone owners are frequent users of social network applications. When it comes to games, Texas Poker is one of the most popular.
Chinese mobile payment solution provider, B.Shark, has already launched its global mobile payment API, supporting China-Phone OS, Android OS and also web-based computer social games. The API covers the three mobile operators in Thailand. All mobile game developers and mobile phone producers are free to download the API and integrate with their games or application.