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Mobile Banking and Payments Report: The Role of the Mobile Phone as a Banking Device

With over 2 billion users worldwide, mobile phone usage penetrates every core demographic of the world’s population. Research and Markets has announced the release of a new report entitled “ Mobile Banking and Payments.” The report assesses the role of the mobile phone as a banking device as well as a payment function. The report provides readers with the ability to:

• Assess the prospects for mobile banking and payments
• Learn how additional revenue can be raised through value added services
• Review the strategic and operational issues that face the mobile banking sector
• Study the profiles of leading banks within the mobile banking arena

After abandoning initial roll-outs a few years ago following poor consumer take up, banks worldwide are now re-entering the market. Mobile banking is an opportunity and a threat to established retail financial players. The first section of this report provides the business case for successful mobile banking. It presents the short-term solutions and the longer-term strategy needed to create a successful program.

Key Points Addressed in This Report:

• The mobile banking phenomenon explained.
• Trends among emerging and developed markets.
• Mobile banking and mobile payments defined.
• Reasons for low adoption by banking customers.
• Importance of mobile as a marketing tool and as a customer retention strategy.
• Negotiating the relationship between banks and mobile carriers.

Case Studies and Examples Include:

• Bank of America
• Blaze
• Charles Schwab
• Citi
• ClairMail
• Co-op Bank
• Elite mBanking
• Facebook
• Fi-Mobile
• First National Bank
• iTunes
• Mfoundry
• Microsoft
• Mshift
• MTN bank
• Nokia
• Paypal
• Regalo Card
• St George Mobile Banking
• Sun mBanking
• Twitter
• Vancity CU
• Visa
• Wells Fargo
  
• Wizzit bank

Key Topics Covered:

• Business case for mobile banking
• Business case for mobile banking
• Generate revenue through value added services
• Enhance other delivery channels
• Marketing via the mobile channel
• Banking the unbanked
• Strategic and operational issues
• Choosing the technology platform
• Security considerations
• Usability considerations
• Marketing considerations
• Market profiles
• USA
• South Africa
• Key emerging markets

More information: Research and Markets – “Mobile Banking and Payments Report”

 

Source: Business Wire

Tags: Bank of America, Blaze, Charles Schwab, Citi, ClairMail, Co-op Bank, Elite mBanking, Facebook, Fi-Mobile, First National Bank, iTunes, mFoundry, Microsoft, mobile payments research, MobileBanking, MobilePayment, MobilePayments, MShift, MTN bank, Nokia, PayPal, Regalo Card, St. George Mobile Banking, Sun mBanking, Twitter, Vancity CU, Visa, Wells Fargo, Wizzit Bank