Years ago, operator billing was only applied for value-added services such as ringtones, ring back tones, wallpaper, news, music, and the like. Later it was applied to other fields such as mobile games, game tools and the mobile application market. Now, operator billing is extending to more and more fields, including physical goods payments. B.Shark, a Chinese company offering worldwide mobile payment solutions, now plans to extend its offerings to physical goods payment.
Operators are concerned about being a communication/data channel only, so some operators are reducing operator revenue share, especially reducing their own revenue share when it comes to physical goods payments. That is to say, when customers pay for physical goods via operator billing, merchants will receive a higher revenue share than for virtual goods. This strategy will increase the competitive power of operators when competing with banks.
“B.Shark will launch a physical goods payment solution with the cooperation of an overseas e-commerce platform,” according to the marketing director of B.Shark.
Other mobile payment companies, such as Paypal, Boku and Zong, are also planning to cooperate with e-commerce platforms in the field of physical goods payments.